Blog Posts

A Weekly Media Round-up of Fishing News and Stories

A double dose of fishing LINKs from around the globe.

Why Shopping Local Matters More Than Ever

Now more than ever, small businesses need our support. Please join AFFTA and other organizations across the country as we celebrate small businesses' contributions to their communities by shopping at a small business on November 30.

A Weekly Media Round-up of Fishing News and Stories

A weekly round-up of links to various news and stories from around the world of fishing.

The history of angler advocacy shows AFFTA's unified voice can secure climate resilient fisheries businesses can depend on for generations to come.

The history of angler advocacy shows AFFTA's unified voice can secure climate-resilient fisheries that businesses can depend on for generations.

Hooked Up: A Weekly Media Round-up of Fishing News

A Weekly Media Round-up of Fishing News and Stories.

A Weekly Media Round-up of Fly Fishing News and Stories

We're back with our weekly roundup of fly fishing and conservation media from around the globe.

The Importance of Data-Driven Decisions in Today’s Market

Without clear, objective data, we were making decisions based on incomplete or biased information. That changed when we started using Trackfly to access sell-through data from the specialty wholesale channel. This tool has fundamentally transformed how we view the market and identify growth opportunities. - Lamson Founder Ryan Harrison

Executive Director October Update

In this Executive Director Update, Lucas Bissett discusses the Confluence NOLA event and his work as the industry representative.

The first in a series of testimonials from Confluence NOLA

Despite the widespread devastation in their community, Joel and Joe from The Speckled Trout Outfitters made the trip to Confluence NOLA.

Why AFFTA is taking unprecedented responsibility for securing our industry’s own future

Why AFFTA is taking unprecedented responsibility for securing our industry’s own future

Signaling a return to brick-and-mortar shopping, 47% of shoppers plan to shop in physical stores this holiday season

For those of you who missed last week's Track Fly data presentation at Confluence NOLA, one of the takeaways was the opportunity to increase in-store sales during the holidays.

Save the Date! Confluence Boulder

Join us on April 1st and 2nd, 2025, for an insightful and engaging two-day event designed to elevate your business while immersing yourself in the natural beauty of Boulder, Colorado.

A Weekly Media Round-up of Fishing and Conservation Related News

For Jim Bartschi, President of Scott Fly Rods, fly fishing isn't just a pastime—it's a way of life

For Jim Bartschi, President of Scott Fly Rods, fly fishing isn't just a pastime—it's a way of life that began on high-country trips with his family and evolved into a lifelong passion. From the mesmerizing sight of outfitters casting in the Wind River Range to sweeping floors in the Scott Fly Rods workshop as a college student, Jim's journey through the fly fishing world is as storied as the waters he loves.

Hooked Up: A Weekly Media Round-up of Fishing News

A Weekly Media Round-up of Fishing News and Stories

Hurricane Milton: How to help and where to find support

In an industry that relies on Mother Nature to share our passion and feed our families, it hurts that much more when it's Mother Nature that puts our industry flat on its back.

Steps to take when filing your post-disaster insurance claim

By following this checklist, you can safeguard your interests, streamline the claims process, and help ensure a full recovery for both your home and your peace of mind.

What they are, and how they impact your business

Consumer product manufacturers, distributors, importers, and retailers alike have a list of upcoming PFAS-related regulatory deadlines coming up, including reporting and labeling requirements as well as bans on the sale of products containing PFAS.

How to Help and Where to Find Support

How to Help and Where to Find Support

Insights from real-time POS data extend beyond immediate sales performance and inventory management; they also play a critical role in product development.

Real-time POS data transforms how businesses plan, act, and evolve. For retailers, it means better inventory management, more robust purchasing strategies, and a deeper understanding of customer behavior. It allows manufacturers to innovate more effectively, respond to market changes, and collaborate meaningfully with retail partners. In a world where agility and informed decision-making are the keys to success, real-time data is no longer just a tool—it's a necessity.

Far Bank Welcomes Tom Larimer as Director of North American Sales

Far Bank Welcomes Tom Larimer as Director of North American Sales

Karmik Outdoors Announces Derek Young as New Vice President of Sales and Community Development

Karmik Outdoors Announces Derek Young as New Vice President of Sales and Community Development

Lucas talks about the support they (AFFTA) give to small, grassroots organizations for education and habitat protection—organizations that may not be able to apply for larger grants.

“The average American spends more than 5 hours on their phones each day, and not only that, but studies have shown that nearly 50 percent of consumers purchase items based on “influencer” input. It’s hard to debate the success of influencer culture in recent decades.

Justin Bubenik (he/him) is a Bend, Oregon-based attorney and lifelong fly angler. Through his extracurricular pursuits in fly fishing, hunting and backpacking instruction, he's working to make the outdoors more accessible to everyone in a responsible and ethically-sound manner. Justin runs his own non-profit, FlyCurious, an organization focused on creating a safe space in the outdoors, expanding fly fishing opportunities for all, and empowering LGBTQIA+ folks with the knowledge and skills necessary to get their toes wet

Parker Hamlin is the founder and lead designer at CHIEF Provisions. We asked Parker about what make CHIEF Provisions unique, some of the issues he sees the industry facing, and we get a look at CHIEF Provisions’ new QuickDraw Shorts.

Emerger Strategies is a sustainable business consultancy whose mission is to measure and improve our clients sustainability performance, all while boosting profits. We offer a variety of services, including: Sustainability Assessment, Sustainability Reporting, Greenhouse Gas GHG Accounting (Carbon Footprint), Sustainable Packaging and we help our clients obtain certifications like Climate Neutral Certified and Zero Waste Operations.