Strengthening the Fly Fishing Community as We Enter 2025

As we enter 2025, we celebrate the remarkable achievements and enduring passion that define the fly fishing community. In a world increasingly shaped by big-box stores and online giants, the fly fishing industry—anchored by independent retailers and innovative brands—is a testament to the power of collaboration, resilience, and shared purpose. Together, we’re not just preserving a sport but cultivating a vibrant ecosystem that supports communities, conservation, and connection.

This past year has reminded us of a fundamental truth: the fly fishing industry thrives when brands, retailers, and anglers work together. Independent fly shops continue to serve as vital hubs of expertise and camaraderie while brands push the boundaries of innovation and excellence. Each plays a critical role in fostering growth and ensuring that the future of fly fishing remains bright.

As an association, our mission is clear: to support and celebrate all facets of this dynamic industry. From the retailers who connect directly with anglers to the brands driving innovation, we are committed to creating an environment where everyone can flourish. In 2025, we will focus on key initiatives that highlight the value of collaboration and mutual support:

• Empowering Growth Through Knowledge: By providing market insights, consumer trends, and strategic tools, we’ll empower retailers and brands to navigate an evolving marketplace and seize new opportunities.

• Spotlighting Success and Innovation: We will share the stories of independent shops, trailblazing brands, and community-driven initiatives. We'll celebrate these successes through newsletters, blogs, and social media, inspiring the industry to aim higher.

• Advocating for Policies That Benefit All: We’ll champion policies supporting independent retailers and fly fishing brands, fostering a business environment where creativity and sustainability can thrive.

• Fostering Community and Collaboration: Independent fly shops and brands are at the heart of the angling community. We’ll emphasize the importance of partnerships and collective action, ensuring the fly fishing experience remains deeply personal and uniquely connected.

• Advancing Sustainability and Conservation: From sustainable product designs to conservation-driven shop practices, we’ll highlight the industry’s commitment to preserving the waters and ecosystems that make fly fishing possible.

Our community thrives because of its diversity—retailers who build personal connections with anglers, brands that inspire us with their innovation, and anglers who share their passion for the sport. Supporting these pillars isn’t just about business; it’s about investing in a shared future that honors the traditions of fly fishing while embracing its potential.

As we embrace the opportunities of 2025, I encourage those who are not yet members of AFFTA to consider joining this vibrant and supportive community. Together, we can strengthen the fly fishing industry, drive innovation, and ensure the future of this sport we all love.

Here’s to another year of growth, collaboration, and success.

With gratitude,

Lucas Bissett