Nearly half of holiday shoppers plan to shop in stores

Signaling a return to brick-and-mortar shopping, 47% of shoppers plan to shop in physical stores this holiday season


For those of you who missed last week's Track Fly data presentation at Confluence NOLA, one of the takeaways was the opportunity to increase in-store sales during the holidays.

Research from Retaildive indicates this may be the case, with half of shoppers saying they plan to shop in stores.

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