Redefining Influence - Daniel Ritz for Hatch Mag

“The average American spends more than 5 hours on their phones each day, and not only that, but studies have shown that nearly 50 percent of consumers purchase items based on “influencer” input. It’s hard to debate the success of influencer culture in recent decades.

Anglers are no exception.

Over the last year, two of the largest names in fly fishing stepped up. They extended their advocacy beyond the usual fishing locations, techniques, or gear preferences by — as Theodore Roosevelt put it — stepping foot into the arena.” -Daniel Ritz, “Redefining Influence”

Kyle Schaefer and Hilary Hutcheson took their experience with climate change to Capitol Hill, it’s time for the rest of us to join them.

Read more here.