PRESS RELEASE

BAINBRIDGE ISLAND, WA – September 18, 2024 – Far Bank Enterprises, the parent company of industry-leading brands Sage, Redington, RIO Products, and Fly Water Travel, is excited to announce the hiring of Tom Larimer as Far Bank Director of North American Wholesale Sales.

Larimer brings to Far Bank vast experience gained from a prolific 30-year career that has touched nearly every corner of the fly fishing industry. His recent roles leading national sales teams and brand management operations have been informed by decades guiding and retail experience, in addition to a background in product design and casting instruction. In his role at Far Bank, Larimer will lead national account sales and relationships and will manage Far Bank’s veteran team of sales reps serving specialty dealers across the continent.

“We are thrilled to be adding someone of Tom’s caliber to our sales leadership team at Far Bank,” said Mike Moore, CRO at Far Bank. “Tom’s depth of experience has given him a perspective few can match. Tom has earned the respect of both accounts and sales reps he has worked with over the years. Beyond being a great fit from a background and skills perspective, Tom is a terrific person to both work and spend time with on the water. He’ll be a positive addition to our culture here at Far Bank and will further strengthen our connection with the fly fishing community.”

Larimer comes to Far Bank from St. Croix Rod where he was their Fly Fishing Brand Manager. Before that role, he spent seven years as the National Sales Manager at G. Loomis Fishing. His experience on the manufacturing side of the industry has also included roles in product design at Rajeff Sports, as well as ambassadorships and advisory roles at several recognized fly fishing brands including Winston, Simms, Solitude, and Airflo.

Larimer has also spent time on the other side of the industry with a dozen years in fly fishing retail and retail management, as well as 18 years as a professional guide. For a decade and prior to his position at Loomis, he was owner-operator of Larimer Outfitters in Hood River, OR offering guided trips for steelhead and trout on the Lower Deschutes River. Larimer’s guiding career began in his 20s in Wisconsin, and in addition to Oregon, he has professionally guided in Washington, Alaska, and Michigan.

“I couldn’t be more excited to join the Far Bank team,” added Larimer. “During my time in the fly fishing industry, I’ve always admired the Far Bank house of brands and the role Far Bank has played in both the heritage of fly fishing and the sustainable growth of our sport’s future. I feel fortunate for the opportunity to be part of this incredible team and the iconic brands in the Far Bank portfolio.” 

About Far Bank Enterprises:

Far Bank is the world’s authority in fly fishing, comprised of the greatest brands in the industry – Sage, Redington, RIO Products, and Fly Water Travel. Founded in 1980, Sage’s core mission is “perfecting performance” through our Made in the USA fly rods and high-end fly reels. Redington, acquired by Sage in 2003, is the go-to provider of accessible fly-fishing rods, reels, waders, wading boots, and apparel for the value conscious angler. RIO Products joined the family in 2005 and is recognized as the world's leading producer of the highest performance fly lines, leader, tippet, and flies for the specialty fly fishing market. In 2018, Fly Water Travel (FWT) joined the Far Bank family, complementing our industry-leading products with world-class on-the-water experiences. At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation.