For fly fishing enthusiasts and specialty retailers, new insights from Locally underscore the enduring value of brick-and-mortar shops in building brand trust, customer loyalty, and community connection. Brands recognize that specialty retailers aren’t just points of sale but anchor points for authentic experiences. These shops offer what online channels can’t: hands-on expertise, local fishing knowledge, gear recommendations, and genuine relationships. For fly shops, the takeaway is clear: doubling down on service and staying close to your community isn’t just good ethics, it’s a smart strategy for long-term brand and channel growth.

Read more at Locally