Montrose, CO (January 20, 2024) – Mayfly Outdoors, the parent company of industry-leading fly fishing brands including Ross Reels, Abel, Airflo, Airlite, Renzetti, and Dyna-King is excited to announce key leadership transitions and new hires as part of a refined brand structure designed to enhance our ties and commitment to the fly fishing industry, product innovation, conservation, and community engagement.

New Brand Leadership Updates:

Lily Renzetti, who has been a foundational leader as President and General Manager of Renzetti, will transition into the role of Brand Manager for Renzetti and Dyna-King. In this role, Lily will oversee product development and manufacturing for vises and Just Add H20 fly tying material. She will also manage customer relations, and brand positioning, ensuring that they continue to deliver high-quality fly-tying tools that meet the evolving needs of professional and recreational fly tiers.

Andy Dunn joins the Mayfly team as Brand Manager for Airflo and Airlite. Andy was previously Head of Partnerships at RareWaters and brings over a decade of experience in the fly fishing industry. As Brand Manager, he will be responsible for marketing strategy, product innovation, customer relations, and sales growth for Airflo fly lines and Airlite rods, strengthening the brand's reputation for performance on the water.

Jeff Patterson, the long-time and well-respected Sales Director for Ross and Abel with over 30 years of experience, will transition into the role of Brand Manager for Ross Reels and Abel Reels. Jeff will now lead product strategy, customer relationships, and brand initiatives for the reel category, ensuring that Ross and Abel continue to set the standard for premium, American-made fly reels and accessories.

Gareth Jones, with over 30 years at Airflo, remains an industry leader and expert in fly line design and innovation. He will transition into the role of General Manager and Senior Director of Airflo, overseeing all operations and sales. In this role, Gareth will collaborate with Andy Dunn to continue showcasing Airflo’s industry-leading fly lines, which are also the most environmentally responsible

Lizzie Moore brings extensive marketing experience from some of the outdoor industry's top brands. She will continue to lead marketing, PR, and e-commerce efforts across all brands, working closely with each Brand Manager to drive growth and engagement.

In addition to these leadership transitions, Mayfly Outdoors is enhancing its customer service structure by splitting Dealer and Customer Service roles to better serve both fly shops and individual anglers. Brody West will now oversee Dealer Service, ensuring that specialty retailers receive dedicated support and streamlined communication. Meanwhile, Dave Jenkins will lead Customer Service, focusing on direct consumer engagement and assistance. Additionally, each of them and their team members will focus on specific brands to ensure dedicated dealer and customer service. This structure allows them to provide brand-specific expertise and product knowledge.

"At Mayfly, we take pride in honoring the legacy of our brands in the fly fishing industry. Growth isn’t about changing who we are—it’s about building on our strengths to better serve the fly fishing community,” said Jeff Wagner, CEO of Mayfly Outdoors. “We are committed to upholding these traditions by providing the highest-quality fly fishing equipment and manufacturing for the water. We are confident that these moves will strengthen our relationship with specialty retail and the fly fishing industry. We are committed to growing but doing so with the historic soul and spirit of our brands. Each of our brands represents decades of fly fishing industry history, expertise, innovation and leadership. Our path, our responsibility, is to build on that in a way that honors the brands, the industry, and the legacy we believe we are stewards of.”

With a continued commitment to craftsmanship, conservation, and community, Mayfly Outdoors is focused on driving forward each of its brands while preserving the authenticity and heritage that anglers trust.

For more information about Mayfly Outdoors and its brands, visit mayflyoutdoors.com.

About Mayfly Outdoors

Since its founding on the Western Slope of the Rockies in Montrose, CO, in 2012, Mayfly Outdoors has sought to "Honor the Water" through the thoughtful integration of legacy fly fishing brands that continue to innovate and elevate the sport of fly fishing. As a Certified B Corporation and part of the B Global Network, Mayfly is committed to changing economic systems for the better—positively impacting workers, communities, customers, and the planet.

While most of our brands are made up of products that are manufactured in the USA, each brand and product is designed and built with intentionality, ensuring quality, innovation, and sustainability. Today, anglers worldwide trust Mayfly Outdoors for gear that marries tradition with over-engineered products. From tranquil streams to roaring rivers, our reels, lines, vises, rods, and more enhances every adventure, turning each fishing trip into a story worth telling for generations.