New Coors Banquet Cimarron launches with more sizes and special releases to support river conservation

Montrose, CO, April 2, 2025 – Ross Reels and Coors Banquet are proud to announce the next chapter in their celebrated partnership with the launch of the limited edition Coors Banquet Cimarron fly fishing reel, debuting this spring. Priced at $425, this all-new collaboration brings together two legendary Colorado-born brands in a reel that blends craftsmanship, Western heritage, and a continued commitment to conservation.

Launching first in the 4/5 size, the Coors Banquet Cimarron will be followed by additional sizes throughout the spring, and a limited edition drop this summer–so stay tuned!

First introduced in the 1980s, the Cimarron became a Ross staple, just like Banquet is for Coors. Now reimagined for anglers today, it’s lightweight, dependable, and finished with a custom durable ceramic coating. All Ross Reels are made in Montrose, Colorado. 

“Coors Banquet has always been a brand rooted in the West, and our connection to water is essential to both our legacy and our future,” said Candace Hancock, Field Marketing Manager at Molson Coors. “We’re proud to continue this partnership with Ross Reels to help protect the waterways that define our backyard.”

This second collaboration builds on the success of the sold-out 2024 Coors Banquet Animas reel launch, which rallied the fly fishing community and raised significant funds for conservation. Once again, Ross Reels and Coors Banquet will contribute up to a combined $100,000 to Trout Unlimited—with $50,000 from each brand—supporting critical work on Western rivers including Clear Creek (CO), Big Hole (MT), Provo (UT), and La Barge (WY).

“After the incredible response and constant requests for additional options following last year’s launch with Coors, we knew we had to bring the collaboration back,” said Jeff Patterson, Brand Manager at Ross Reels. “With the Coors Banquet Cimarron edition reel, we’re offering a more accessible opportunity for fans of both our brands as well. Plus, we’ve got an exclusive drop coming this summer for those looking for something extra special.”

Boldly styled with the unmistakable Coors Banquet color palette and built for performance, the limited edition Cimarron reel is a tribute to heritage and river conservation. It represents the shared values of resilience, craftsmanship, and giving back to the lands and waters that inspire both brands.

Available online at rossreels.com and in select fly shops this spring, the Coors Banquet Cimarron 4/5 is expected to sell quickly. Don’t miss your chance to own a piece of fly fishing history and contribute to the future of our rivers.

About Ross Reels
Founded in 1973 and headquartered in Montrose, Colorado, Ross Reels is a premier manufacturer of high-performance fly fishing reels and accessories. With a legacy of craftsmanship and innovation, Ross Reels has become a trusted name among anglers worldwide. Each reel is meticulously designed, engineered, and handcrafted in Colorado to deliver unparalleled performance, durability, and aesthetic appeal. As a Certified B Corporation and part of the Mayfly Outdoors family, Ross Reels is dedicated to conservation, sustainability, and the long-term stewardship of the natural environments that inspire the sport. For more information, visit rossreels.com.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Media Contact:

Lizzie Moore

Senior Director of Marketing, Ross Reels

marketing@rossreels.com

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