Why Independent Fly Shops Remain the Heart of Our Industry And How AFFTA Is Showing Up for You

Independent fly shops are the cultural and economic backbone of the fly fishing community. They introduce new anglers to the sport, support local guides, keep fisheries stewardship alive, and provide an open door for anyone looking to learn, explore, or simply talk fishing. At AFFTA, everything we do begins with the understanding that when fly shops thrive, the entire industry thrives.

Supporting independent retailers means supporting everyone. Strong shops lead to stronger brands, more informed consumers, healthier fisheries, and a more resilient industry. When AFFTA represents a broad base of independent fly shops, manufacturers, and partners benefit as well—gaining access to retailers in one unified space. When we lift up fly shops, we lift up the entire supply chain.

Education That Meets You Where You Are

Running a small business is demanding, and a few days go exactly as planned. That’s why AFFTA is expanding both virtual and in‑person educational offerings created specifically for independent fly shops. These sessions focus on the real, day‑to‑day needs of retailers, cash flow, inventory management, merchandising, staff development, and more.

• Virtual workshops you can join without leaving the shop
• In‑person education with hands‑on learning and real peer conversation

Our goal is simple: provide training that strengthens your business immediately and helps you navigate challenges with confidence.

Building a More Connected Retail Community

One of the most consistent requests we hear from retailers is for a stronger connection with peers. AFFTA is building that year‑round community through online forums, working groups, and in‑person meetups that make collaboration natural and valuable.

• Online communities to share questions, ideas, and solutions
• Peer groups that support ongoing dialogue and problem‑solving
• Gatherings that build genuine relationships—not just contact lists

These networks provide shop owners with the support they deserve and help the industry move forward together.

Making In‑Person Events More Affordable

We understand that travel, lodging, and time away from the shop create real barriers to attending events. AFFTA is actively exploring ways to make our gatherings more accessible and affordable—reduced hotel rates, discounted passes, simplified schedules, and potential scholarship opportunities.

Independent retailers should never feel priced out of opportunities that help their business grow. Our commitment is to make these events valuable and reachable for shops of every size and location.

Independent fly shops built this industry. AFFTA is here to support your work, elevate your voice, and connect you with the resources that help your business succeed. By supporting shops directly, we create a stronger, more connected, and more unified industry—one where retailers, manufacturers, guides, and partners all benefit.

If you haven’t joined one of our education sessions or forum groups yet, I hope to see you there soon.

Together, we move the industry forward.

— Lucas