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Giving Back to Conservation: How 1% for the Planet Powers Purpose-Driven Fly Fishing Brands & Shops

September 17, 2026 1:30 PM - 2:30 PM (MDT)

Description

Every cast, every guided trip, every product sold in the fly fishing industry depends on healthy water and thriving wild places. But how do shops and brands turn that dependence into real, measurable action — and how does giving back actually pay off? Join AFFTA for a conversation on what it means to protect what you love, featuring the people building 1% for the Planet from the inside out: • Craig Mathews, co-founder of 1% for the Planet alongside Patagonia founder Yvon Chouinard, opens the session with the origin story of the movement — how a fly shop owner and an apparel brand built a global giving network from a simple idea. • Rick Crawford, Founder of Emerger Strategies, shares how membership in 1% for the Planet has shaped his sustainability consulting firm's credibility, client relationships, and bottom line. • Meg Buckley, who leads Growth Partnerships at 1% for the Planet, breaks down how the organization works, what membership actually involves, and the resources available to fishing and outdoor brands ready to commit. • Corinne Doctor, co-founder of RepYourWater, closes with a brand's-eye view of membership — including how their partnership with Backcountry Hunters & Anglers turns everyday sales into on-the-ground conservation impact. • Josh Mills, Conservation Partnership Coordinator of Backcountry Hunters & Anglers shares how BHA benefits from 1% for the Planet with brands like RepYourWater. Whether you're already a member, considering joining, or just curious what 1% for the Planet can do for your business and the waters you fish, this webinar will give you the origin story, the mechanics, and the real-world proof.

Location

VIRTUAL
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Contact Information

American Fly Fishing Trade Association
Name: Lucas Bissett
Phone: (406) 630-7069
Email: lucas.bissett@affta.org
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