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Confluence Boulder 2025

April 1, 2025 8:00 AM - April 2, 2025 4:30 PM (MDT)

Description


APRIL 1-2, 2025
EMBASSY SUITES HOTEL | BOULDER, COLORADO

Book Your Hotel Today!

Retailers, come to beautiful Boulder to learn more about running your business with retailer specific education aimed at helping you to save money and to make better business decisions. Learn from experts in our field who can streamline processes, teach you how to communicate better with your customers and make you a better leader. At the same time, sit down with manufacturers to work through how you can maximize your relationship and work through any issues facing both groups.

Manufacturers, sit down with new and existing retailers in one on one meetings during this two day event. Build stronger relationships and work together to market your products better in the brick and mortar stores that make this industry great. Be the leaders you are by sitting at the table and discussing the major issues that we are facing as an industry i.e. tariffs, PFAS and ADA regulations. Get the latest report from AFFTA to see how you stack up against the competition.

In true fly fishing fashion, it won’t be all work. We’ve got some fun lined up, too with a brewery tour, two happy hours, networking breakfasts & lunches to connect and enjoy some casual social time together.

Monday March 31st, 2025 (Pre-Confluence Activities)

2:00 pm & 2:15 pm - Coors Brewery Tour (RSVP Required email marketing@rossreels.com to reserve your spot)

5:00 pm - 6:30 pm Happy Hour hosted by Mayfly Outdoors at the hotel

Tuesday April 1st, 2025 

8:00 am- 9:00 am Coffee and Conversations brought to you by Tread Media- Getting the event started with some caffeine, breakfast and networking, opening remarks from AFFTA and a local partner

9:15 am - 10:45 am State of the Industry Report and Roundtable- See the latest SOTI Report from AFFTA with analytics from TrackFly followed up by roundtable discussions that spawn from the report 

11:00 am - 12:15 pm Breaking Down Communications Barriers between Manufacturers and Retailers- Kirk Deeter will host this discussion with break out sessions (More Details to Follow)

12:30 pm - 1:30 pm Lunch and Networking brought to you by TrackFly

1:30 pm - 2:00 pm Meeting time for Participants

2:00 pm - 3:00 pm PFAS Regulation and Sustainability hosted by James Pollack of Marten Law and Rick Crawford of Emerger Strategies

3:15 pm - 4:00 pm The Latest on Tariffs and Trade: Hosted by AFFTA's Political Firm, High Street Strategies

5:00 pm - 6:00 pm Happy Hour sponsored by Scott Fly Rods

Wednesday April 2nd

9:00 am - 10:00 am Five Essential Tools Part 2- Building a One Page Business Plan (The Road Map)- Brought to you by Steve Bendzak of System and Soul

10:00 am - 11:00 am  ADA Regulations and How They Affect Fly Fishing Businesses, Hosted by Emily Shuman of Rocky Mountain ADA Center

11:00 am- 12:00 pm Manufacturer and Retailer Meetings

12:15 pm - 1:15 pm Lunch and Networking 

1:30 pm - 2:30 pm Retail Education Block: Marketing Tactics with Alex Maier of OnWater, Marketing work with Nike and Porsche

2:45 pm - 3:45 pm Retail Education Block: Five Tips to Improve Your Customer Communications from AFFTA Comms Director and long time fly fishing communication guru, Brian Bennett

4:00 pm Confluence Wrap Up



Registration Cost: 

$700 for members   

$850 for non-members


Pricing

Early Bird Special Through February 1st, 2025

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Contact Information

American Fly Fishing Trade Association
Name: Lucas Bissett
Phone: (406) 630-7069
Email: lucas.bissett@affta.org
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